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On the 6th of April 2021, TikTok introduced automated closed captions in line with their commitment to creating a more inclusive app environment. TikTok’s New Accessibility Feature: Auto Captions What’s more, with closed captions, you’re making your content consumable for users who can’t have the volume up or who choose not to. Not only do closed captions mean that the Deaf community can understand, interact and engage with your video’s content as others would, but it also helps anyone regardless of ability to focus on your video’s message. The potential reach and engagement for those who create accessible content is vast, with over 800 million views for #DeafTikTok and 474 million views under #ClosedCaption. Yet, for a business’ TikTok account to reach all potential customers, your videos must be inclusive to all. TikTok accessibility for the hard of hearing and Deaf community can often be overlooked. The same must be said for your business’ social media presence. “Marketing cannot be considered inclusive of people with disabilities if it is not accessible”. However, many hard of hearing or Deaf people feel excluded when they try to watch a video without closed captions. However, TikTok is far more than entertaining, dance and comedy videos it is home to an abundance of niche communities, ranging from #CottageCore aesthetic, which has over 7 billion views, to the darker and mesmerising #WitchTok community, which reaches 17 billion views! TikTok is known for its viral Gen Z dance videos, with a quarter of all 15-25 year-olds in the UK using the app. TikTok closed captions are essential for your business account to be accessible and inclusive for everyone after all, there’s over 11 million Deaf or hard of hearing people in the UK, and 5.5% of the world’s population live with hearing loss.Īs a platform which encourages users to post innovative and creative videos, sound plays a huge factor. Yes – The hard of hearing and Deaf TikTok community is prevalent and growing, and they depend on TikTok subtitles to be included.
#Closed captioning tiktok how to
In this blog post, we explore the importance of TikTok accessibility and how to use their new feature of auto captions to create subtitles for your business’ account. However, as an app where content relies on sound to get the message across, TikTok accessibility for the Deaf community is lacking. For example, Instagram’s recent announcement that “we’re no longer just a square photo-sharing app” and the introduction of Instagram reels demonstrates their intention to compete with TikTok. Society’s continued demand for video-orientated content is exacerbated by other, and more popular, social media platforms’ new attention to video. TikTok is the first video sharing mobile app which solely specialises in video content of up to 60 seconds long, and we’re already seeing other platforms following in their footsteps. So, if you aren’t utilising TikTok as part of your social media strategy, the real question is, why not? Total UK users are expected to reach 14.8 million individuals in 2022, which is a 200% increase in users from 2019. The mobile social media platform TikTok has soared in popularity over the last few years.